Let's work together to uncover the most impactful things we can work on to shape and share your story.
I help startups figure out who they are and why they matter externally. By crafting compelling narratives and implementing them across all channels – from media coverage and marketing materials to thought leadership and social platforms – I ensure your story resonates with key stakeholders. My expertise combines traditional PR and brand with modern communication strategies to create consistent, powerful messaging that drives your business objectives, whether that's securing funding or acquiring customers.
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With years of experience guiding startups, I can help you define your mission, vision, and unique narrative. We'll work together to identify who you are and how to effectively communicate that to your most important stakeholders. From there, we'll craft messaging that captures your brand's essence and develop top-notch written materials to engage your audience. My goal is to help you create a brand story that's authentically you and sets you apart in the market. Let's collaborate to build a strong foundation for your brand!
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With my expertise in brand strategy, positioning, and communications, we'll create a strategic plan and roadmap tailored to your specific goals – whether you're gearing up for a funding round, planning a major launch, or looking to scale your growth.
We'll collaborate to develop a comprehensive strategy that aligns with your mission and resonates with your target audience. From go-to-market plans, events, and launch campaigns, I'll provide the plan and help you execute to achieve your objectives. -
Media interviews can be challenging, but with my guidance, you'll learn to navigate them with skill and confidence. I'll work with you to develop clear, compelling messaging that highlights your startup's unique value and resonates with your target audience.
Through targeted media training sessions, we'll practice various interview scenarios so you're prepared to handle any question that comes your way. And when it's time to share your story with the world, I'll help you engage with the right media outlets and journalists.
With a proven track record of securing top-tier press coverage in publications like The New York Times, The Wall Street Journal, Bloomberg, TechCrunch, and more, I know how to craft a narrative that captures media attention. Let's collaborate to amplify your startup's story and build a strong media presence that drives your success. -
As a founder, your personal brand and thought leadership are crucial to your startup's success. I'll collaborate with you to develop an executive profile strategy that positions you as an expert and visionary in your industry.
We'll identify your unique perspective and craft compelling content that showcases your insights, including op-eds, bylined articles, and blog posts. I'll also help you secure speaking opportunities at industry events and conferences, ensuring your voice is heard by the right audiences.
By expanding your presence through various channels, we'll build your credibility, attract potential investors and customers, and establish your startup as a leader in your space. Let's work together to create a thought leadership strategy that amplifies your voice and propels your startup to new heights. -
No founder wants to face a crisis, but when it happens, you need a steady hand to guide you through the storm. I've helped dozens of startups navigate internal and external crises, from preparing for potential issues to providing rapid response strategies when the unexpected strikes.
When a crisis hits, every moment counts. I'll be there to support you in real-time, crafting clear and effective communication that protects your reputation and minimizes the impact on your business. We'll work together to develop Q&As and response strategies that address the concerns of your stakeholders and maintain their trust in your brand.
But crisis management isn't just about reacting – it's also about being proactive. I'll help you identify potential risks and develop a crisis preparedness plan that ensures you're ready to face any challenge head-on. By taking a proactive approach, we can often mitigate the impact of a crisis before it even occurs. -
Own your startup's narrative and engage your target audience through a strong owned channel strategy. I'll help you identify the right channels for your brand, whether it's social media, blogs, podcasts, or video series.
We'll create compelling editorial content that showcases your startup's personality, values, and expertise while optimizing for discoverability and shareability. By consistently producing high-quality content, we'll build a loyal community of followers invested in your brand.
Take control of your story and build a direct relationship with your audience. -
Effective internal communication is crucial for startups navigating rapid growth and change. I'll work with you to develop strategies and provide guidance on communicating with your most important stakeholders: your team.
Together, we'll craft clear, compelling messages that keep your team informed, engaged, and aligned with your startup's mission and goals. Whether you're announcing a new product launch, navigating a challenging period, or celebrating a milestone, I'll help you deliver your message with clarity and impact.
By prioritizing transparency and open communication, we'll foster a culture of trust and collaboration that empowers your team to do their best work. -
A strong employer brand is crucial for attracting and retaining top talent in today's competitive market. I'll work with you to develop a strategic approach to employer branding that showcases your startup's unique culture, values, and opportunities.